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NetOpti products

 

NetOpti International 1

NetOpti Local 4

Netopti Dynamic (for ADSL customers) 4

 

NetOpti International

 

NetOpti International is an intelligent web acceleration technology that reduces international Internet bandwidth usage while increasing performance and reliability.

Why does it exist?

 

Most popular web sites in South Africa, even with content directed towards a South African market, have on average around 30% of hits coming from browsers abroad.  There is an exponential cost difference between local and international bandwidth, often making the international component of a site’s traffic more expensive than local access.  This often results in sites having to limit or throttle the rate of access from browsers abroad, where South African sites are already significantly when accessed from countries abroad compared to sites hosted in the US, Asia or Europe.

 

NetOpti International delivers the following benefits to sites like these:

 

*      It can save from 50% to 90% of international bandwidth used, reducing costs significantly.

*      It brings down response times and increases transfer speeds significantly, especially on large graphical and media content.  Sites will be as fast to access from abroad as any other major international site.

*      NetOpti can serve as a failover mechanism to display a backup version of a site in case there are any disruptions to the service, for example if the server fails or during a disruption in local or international network connectivity.

Who is this for?

 

This technology will result in significant savings in certain applications.  Sites that will draw the most benefit out of it are the following:

 

Who will benefit most on cost?

On-site hosting

Certain sites can not be run on servers located in data centres in South Africa or abroad.  This could be because of many reasons like security, control, ease of administration or the design of the site especially if it has to interface directly with live databases on-site which can not be replicated elsewhere.

 

Servers like these are often located on premises and connected to the Internet via a leased line.  International bandwidth over leased lines is costly since it reflects the high costs ISP’s has to pay for international links through Telkom.

 

Non mirror-able sites

The design of many sites only allows for a single primary site, even with load balancing, all relevant web sites have to be in the same physical location.  This is a problem when the sites get accessed from many different locations around the world and it’s not possible to run multiple mirrors.

 

Sometimes when mirroring is possible, a different address has to be entered by the user for each mirror, or a main site has to redirect a user to an appropriate mirror.  These issues can result in a negative experience of the speed or browsability of the site.  NetOpti route based DNS servers can make accessing mirrors completely transparent to the user.

 

Who will still benefit on performance?

 

In the following two situations NetOpti will provide performance gains, but not as much of a cost saving at the same time:

 

ISP hosting

 

Some ISP’s have spare capacity for outgoing traffic over their international links.  This is because they acquire an equal amount of incoming international bandwidth as outgoing international bandwidth.  The majority of ISP customers download from sites overseas instead of sending data abroad, leaving spare outgoing capacity.

 

These ISP’s offer hosting in their data centres where they charge out international bandwidth at a significantly reduced rate since they have bandwidth to spare, it is also sometimes fairly complex to be able to measure and bill each customer with a differentiation between the local and international component of usage.

 

In this situation NetOpti International will still save a significant amount of bandwidth and increase performance, but it will not result in a direct cost saving except to the ISP.

 

However, in the situation of a really busy site, the ISP’s can not provide outgoing bandwidth at a reduced cost, and will have to charge appropriately, this is where NetOpti International can be of benefit.

 

 

Static or self contained sites

Sites that can easily be transported off site, especially with static content that doesn’t get updated often, can easily be hosted on servers abroad where the costs are significantly lower.

 

In the case of mirroring, NetOpti can still make accessing the individual mirrors according to his location fast and completely transparent to the user.

 

If the site still gets a lot of hits from browsers located in South Africa, NetOpti Local can increase performance for these users significantly.

 

How does it all work?

 

For sites drawing a lot of hits from browsers abroad, intelligent caching servers are distributed globally in order to serve pages to these customers faster while reducing bandwidth overheads significantly.

 

This is achieved by the following components:

Route based DNS servers

DNS servers will automatically direct browsers to the appropriate web or cache server.  If a browser requests the web site’s address from within South Africa, it will be directed to the main web site, but if a request is made from abroad it will be forwarded to one of the global caching servers.

Reverse, accelerating proxy servers

Requests from web browsers abroad will be sent to these servers; in turn they will fetch data from the primary web site in South Africa as necessary.  If particular data, for example large media files or images, has been accessed before, it will display a stored copy of this information to the connecting browser.

 

This means that when several browsers from outside of South Africa are accessing the same data, only a single transfer of the data is made over the international connection, saving a significant amount of bandwidth.  The server also intelligently checks if the data on the main site has been updated to ensure that the most current content is displayed.

Inter-server content compression

Many sites have large amounts of dynamic content, often generated by server side scripting like ASP.  Information like this cannot be cached since it changes constantly.  In order to save bandwidth on transferring data like this, compression is applied when pages are being transferred abroad.

 

 

 

 

NetOpti Local

 

NetOpti local is an intelligent web acceleration solution for companies with web sites located abroad wanting to increase performance for visitors from South Africa.

Why does it exist?

 

Some companies prefer to run their sites on servers located in data centres abroad since these sites are accessed mostly from users located in the US, Europe or Asia.  Overseas hosting is also significantly cheaper than hosting at ISP data centres in South Africa.

 

Often these sites are still accessed by a lot of browsers based in South Africa.  However, because South African visitors have to access web servers over a long distance and an often congested international link, response times are slow.

 

NetOpti local provides a transparent local cache for sites like these, so that it will respond to the browser as fast as if it was being accessed from a browser abroad.

Who is this for?

 

This solution will result in performance gains for companies with sites hosted outside of South Africa, which gets accessed from browsers within South Africa.

How does this work?

 

NetOpti Local works similar to NetOpti International, except that it uses intelligent cache servers in South Africa to accelerate the connection.

Netopti Dynamic (for ADSL customers)

 

NetOpti Dynamic is a solution for companies who wish to host their web server on-site over ADSL.  This enables sites to deliver content at a speed similar to hosting at a major data centre as well as reducing bandwidth usage significantly, which will allow the site to operate within monthly transfer limitations.

Why does it exist?

 

Telkom’s new ADSL offering allows many company affordable leased connectivity to the Internet.  However, these links are only capable of transmitting data out at half the speed as it is downloading, and is limited to only 3 Gigabytes of International traffic per month.  Users are also assigned a dynamic IP address, which changes daily.

 

These limitations put serious constraints on the performance, accessibility and reliability of ADSL if used for hosting publicly accessible web servers.

 

NetOpti provides a transparent solution for customers like these, addressing all the following issues:

Performance

Intelligent caching servers keep a copy data that has already been transferred over the ADSL link in order to prevent it from being downloaded again when other users are accessing it.  This means that content gets served to the connecting browsers by the cache servers directly most of the time at a much higher throughput rate as the ADSL can provide.

Bandwidth limitations

Since only updated data gets transmitted, on mostly static sites this can save up to 10 times the monthly International throughput, which means instead of a 3 Gigabyte limit this can allow up to 30 Gigabytes of data transferred per month.  If this is not enough, all international traffic can be routed through the NetOpti network, meaning that only local bandwidth will be used over the ADSL, preventing it from hitting the 3 Gigabyte limit completely.

Reliability

Since the NetOpti servers keep data off-site, when there is a failure a backup copy of the information can get displayed to the connecting browsers.  Performance of a web site is also not that sensitive to the link being congested, especially if it used for company e-mail and internal web access at the same time.

 

Most importantly, the NetOpti servers will keep track of the dynamically changing IP address, so that there is absolutely no downtime when the router is assigned a new address daily.

Who is this for?

 

NetOpti Dynamic is for companies who are taking advantage of ADSL connectivity while wanting to host their web servers on-site, cheaply and reliably.

How does this work?

 

NetOpti Dynamic works similarly to NetOpti International, except that it also employs an intelligent caching server in South Africa which also keeps track of dynamically changing IP addresses.

 

 

 

For more information, contact information@netopti.net

 

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